One thing I tend to look for in an online app is a Google sign in option. All of my current students use a Google account as we're under a Google domain for education environment (which I totally endorse, but that's a whole other post).
One if the reasons I like the Google sign in is often that allows the work that students do or create to be saved back to Google drive. That then allows for a way to share their work to their teacher. Also, this is often a signal that work can be saved and come back to later.
It also streamlines the login process and removes another account setup to remember and have to enter in. Additionally, I take it as a good sign about how well the creators' product is if they've manage to integrate a Google login.
Sometimes the button to log in with Google looks like a Google+ login, but it's still a regular Google account login option.
There are other login types out there, such as Facebook, but I like keeping it tied to the student's school account if you have the domain setup correctly.
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